Author Archives: Todd Brown

Never Settle – The Meritocracy of Sales

“Happy people can look back and say they chose their life, not settled for it.”

– Shannon L. Alder

Everyone has different circumstances which drive their decisions in life. However, we all are so fortunate to live in America where we have the freedom of choice. As fellow veterans, you are aware of the sacrifices our brothers and sisters-in-arms have made to allow us that freedom. After fighting for your country, why settle for anything less than the ability to exercise that option?

As you begin your transition from the military, you have undoubtedly been told one or more of the following “rules”:

  • You have to be really flexible in location preferences to get a decent job.
  • You have to be realistic in your income expectations – remember you are just starting out in a new job.
  • Your most valuable asset is your leadership, so your ideal job is project management.

Those rules are fine for some people, and that is their choice. If these are rules you can live by, then stop reading this article now and go back to checking your FB feed for cat videos. But if you are like me and do not want to settle and be bound by these rules, then keep reading.Meritocracy

I knew that working in an office from 9-5 for a mediocre salary, in another town that I did not want to live in, was not my way to happiness. As I began my transition, I started looking into sales primarily because of the meritocracy of that aspect of business. You get paid based on the work you put in. Then I began to focus on the tech industry because of its continuing growth and impact in our everyday lives. Shortly after updating my LinkedIn profile accordingly, I received a phone call from Justin Ossola at Tech Qualled and the rest is history. If you’ve read my previous articles, you know all about that, but what happened when the dust settled? Was it everything I dreamed about? Short answer – YES!

I’m currently a Field Sales Account Executive at a national IT solutions provider. I absolutely believe in my company’s mission, and I have the best coworkers and mentor anyone could ask for. The best part – I get to work remotely which allows me the flexibility to spend time with my husband (on his crazy schedule, as he is still an active duty Army Officer). Do I have to perform at a very high level?  Are there leadership challenges? Absolutely! But I’m excited to wake up each morning and learn something new every single day. Tech Qualled prepared me with the resources, knowledge base, and skill set to successfully transition to this fast paced industry. They also ensured that we knew how to correctly leverage our non-tangible skills such as leadership, public speaking, and a commanding presence, to have successful customer engagements and close deals.

You don’t have to settle for being stuck in the 9-5. You absolutely can have control over your future. If you have ever thought about sales or the tech industry reach out to Tech Qualled today at www.staging.techqualled.flywheelsites.com.

Do Veterans Face Rejection in Corporate America?

I had a client approach me recently with a question about military veterans in Corporate America:

“How resilient are military veterans and how will they deal with rejection?….because it’s an inevitable component of B2B sales.”

In my experience running a veteran-centric training company, I’ve found that two major factors lead to a veteran’s ability to cope with rejection: veterans have stress-tested leadership experience and a healthy amount of pride.

One glaring misnomer about the military is that veterans may not react to rejection well because when they were in the military they had instruction manuals for how to solve every problem they could possibly face. RejectionIt is true that there are a ridiculous number of publications and tech manuals at your disposal, however, this couldn’t be further from the truth. On a Navy ship, this is how problem-solving situation would typically play out for a division officer or senior enlisted leader. First, a piece of equipment breaks and everyone freaks out. The Captain and your Department Head authoritatively warn you that we cannot maintain our operational capabilities without this vital piece of equipment. “Fix it as soon as possible” they would exclaim! Second, you huddle up with your senior enlisted leaders and any technical resources you can pull in. Everyone comes in with a diversity of experiential advice, and as the leader, everyone is looking to you to synthesize these inputs and make sound decisions under pressure. So you leverage the resources you have, diving into tech manuals while listening to the experts around you; identify a root cause (probably not just one); work with Supply to procure parts which often are halfway around the world; and adjust your personnel and resources to compensate for the recently discovered degradation. Third, you stand up in front of the entire ship and brief your plan of action which typically gets rejected a few times before a positive consensus builds around your efforts. Every day leaders of all branches of the military, both officer and enlisted, experience rejection, pushback and pressure from stakeholders.

Lastly, military veterans are proud. A servicemember’s reputation within his or her command is probably the most important aspect of the job, and each day a significant amount of time and energy is dedicated to maintaining and growing that reputation. During the military-to-civilian transition, this pride-driven approach to the workplace does not diminish. If anything, new “civilian” challenges provide us with a fresh canvas on which to build our newfound brand. Furthermore, veterans hate losing. When put into a competitive environment, veterans all want to be the best at what they do. They are typically honest about their shortcomings and thrive when given feedback from management – because we know just how important having an element of self-criticism can be to the greater mission. Whether rejection hits us in the face like a freight train or threatens us with a slow death, something pulls at us to stand back up and say, “what’s the next step?” This courage in the face of fear and failure, I believe, stems from pride.

It’s hard to say if military veterans cope with rejection so well because of their collective experiences, particularly in the military, or because it’s in their DNA. Whether it’s a learned skill or an inherent trait is more or less irrelevant. Transitioning veterans wake up and expect things to break down, and we have become accustomed to preparing for the worst while driving for the best. This is where we thrive; it’s what we expect. So yah, I think veterans take rejection pretty darn well.

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This article was co-authored by Justin Ossola and Katie Goossen.

Justin Ossola is the co-founder of Tech Qualled, a boutique training and placement company dedicated to preparing transitioning veterans for success in the high tech space. He is a 13-year Navy veteran, U.S. Naval Academy and Harvard graduate and a former Oracle sales consultant.

Katie Goossen is the Candidate Success Manager for Tech Qualled. She is a former Air Force veteran, graduate of the U.S. Air Force Academy and University of Oxford, and a proven Human Resources leader now leveraging her experience to help transitioning veterans launch into a successful civilian career.

For more on Tech Qualled, visit www.staging.techqualled.flywheelsites.com.

Counterintelligence Agent to High Tech Sales

In his own words, Quentin Carey shares about his journey from Counterintelligence to High-Tech Sales:

“Leaving a promising career in Army counterintelligence (CI) after 11 years was a decision that I had to make. I had outgrown the CI field and wanted to advance in a new career.”

Just like other transitioning CI soldiers in the past, the next logical step for me was working within the Department of Defense or government contracting. Unless you’re willing to move to the East Coast or work on one-year contracts in the Middle East, it is difficult to find military intelligence work. Without experience in any other field, I was facing a government job with stagnant pay as my only option.

It was at this point that I received a LinkedIn message from Tech Qualled (TQ), asking me if I was interested in the opportunity to move into high-tech sales. It was an email, I would later realize, that changed my life.

TQ provided me the opportunity to move into a lucrative career in high-tech sales, which I came to learn is extremely similar to the work I did as a CI Agent. Of all military occupational specialties, intelligence work is the most translatable to high-tech sales. Prospecting, investigating, proposing, and influencing are all skills needed within the CI field. TQ took those skills and brought them to another level.

CounterintelligenceAs the only enlisted soldier within my TQ cohort, my wariness was quickly put aside as I realized we were all one team no matter where we came from. I immersed myself into the in-depth 7-week online training and realized as each week passed that this was the correct decision. Although I did not consider myself a “techie,” the delivery of the material was easily digestible. Even though at times it seemed as if I was drinking from a fire hose, the things that make us veterans invaluable, our determination and perseverance, pushed me through.

The culmination of the program, the 2 week “Sales Bootcamp”, was one of the best experiences of my life. Being able to meet and bond with my peers led to relationships that will last for years to come. TQ brought in a slew of C-level leadership and experienced Account Executives to give us on-the-spot coaching and enormous jewels of information. By the end, each of us had refined our skills and become marketable and valuable candidates ready to succeed in the high-tech sales world.

Answering that LinkedIn message was one of the best things I’ve done in my life. TQ provided me the only way possible to leave the status quo behind and be able to achieve financial goals that otherwise wouldn’t have been reached for a decade.

Through this process I have realized that this is what I was meant to do. The company I decided to work for is a regional value-added reseller headquartered in Denver, Colorado. They have given me autonomy, perks and the opportunity to be as successful as I want, with no ceiling.

I cannot thank Jim and Karen Sherriff and the entire TQ staff enough for providing all of us veterans this opportunity to unleash our full potential and reach our personal dreams!”

To find out more or to apply for the Tech Qualled Launchpad Sales Academy, visitwww.staging.techqualled.flywheelsites.com or contact Meredith Davis at meredith@staging.techqualled.flywheelsites.com.

Tech Leader Explains why He Started Tech Qualled

When you interview a Tech Leader with over 35 years of high-tech sales and leadership experience, you get answers. Direct, pragmatic, well-informed answers. But in this case, they were also highly personal.

Read this one-on-one with Tech Qualled CEO, Jim Sherriff, and you’ll see what I mean.

Q: What led you to start Tech Qualled (TQ)?

A: For many, many years, my wife Karen and I have felt very strongly that the United States government and corporate America have not done enough for veterans as they transition back into their civilian lives. With our all-volunteer army, we have hundreds of thousands of people making conscious decisions and personal sacrifices to serve their nation, and I think we have to do more. So that’s fundamentally what drove me to look for options.

Then I started looking at what I could do personally, and what my wife Karen and I brought to the table. We came to the conclusion that we could do more to help veterans get into high-tech sales than any other vocation.

We also saw that there is a chronic shortage of high-tech salespeople. So a combination of that opportunity and the direct applicability of veterans to those opportunities were the driving factors behind really wanting to make a difference as veterans transition.

Q: So why has no one ever done what you and the TQ team are doing?

A: I think what you have is two basic business models that have approached veterans to help them make transitions. You have the non-profit segment, and then you have the for-profit segment. The for-profit segment fundamentally focuses on the economics of recruiting and placing. It’s very difficult in those models to make the training investments required to help people make those transitions. So these companies tend to stick to just trying to find people that are easy to place, and then find jobs that are relatively easy to convince veterans to go and take. But they haven’t set up their business with the intention of making money by actually creating value through training.

Tech Leader

Tech Qualled Founders on Day 1 – May 2015

On the other hand, you have the non-profits. They have great intentions and are passionate about their missions. The challenge with any non-profit is that instead of pursuing revenue through a focus on a compelling value proposition, they must pursue donations and grants.  We have benefited greatly by the inherent feedback mechanism of the free market, and it has forced us to adapt quickly or perish. The feedback cycle for non-profits is too slow, and they often do not adapt to the feedback of their constituents quickly enough.

I think we are a great blend in between. We are what many people would call a “social enterprise.” We are willing to accept much lower profits than a traditional for-profit company. With the added advantage of taking some of the financial pressure off, what we’re looking for is a business model that is sustainable, as opposed to a business model that is designed to maximize profitability.

We are very clear that our first priority is our mission;  however, we are also very clear that we cannot pursue that mission without a strong financial foundation.

Q: Where do you see the high-tech industry going in the next five to ten years?

A: The great thing about the high-tech industry is that it changes all the time. Let me take a company that we are very close to in this program, Cisco Systems, and talk about their transition to give you a sense of how much surviving companies have to evolve.

Cisco was founded as a company that sold one product: a “router,” something that connects disparate locations and moves Internet traffic. It’s still a huge business for Cisco, but they were a single product company. Since then, here are some of the main transformations they had to undergo:

  •  They were in a position of being threatened by something called “switches,” so they ended up getting into that business and dominating it.
  •  They looked at the Internet and realized there was a great opportunity to move video and voice over the Internet, so they made investments there, and today they are the leading company in enterprise voice products (think business telephones / telephony).
  •  They saw what was happening in the data center, and the amount of complexity that was associated with managing multiple switches, routers, servers, and storage units, so they applied what they knew from a networking standpoint into the data center and created a product called UCS (Unified Compute System). And that has taken the market by storm.

So if you come into a career on a high-tech sales team, you have to remain absolutely committed to staying on top of the industry trends and re-inventing yourself every 12 to 18 months. If you don’t, you get left behind.

This is an environment where you have to love this rate of change to really be successful. The companies and the people that are really good at embracing this change are the people that are going to survive and thrive going into the future.

PCM-G Collaborates with Tech Qualled

EL SEGUNDO, Calif., July 12, 2016 (GLOBE NEWSWIRE) — PCM-G, Inc., a top IT solutions provider to the public sector, education and state and local agencies and wholly-owned subsidiary of PCM, Inc. (NASDAQ:PCMI) today announced a collaboration with veteran training organization, Tech Qualled, to help US veterans secure jobs in the IT industry.

With its rapid expansion and growth nationwide, PCM-G sought a way to recruit more high-caliber candidates with deep interests in technology and strong work ethics.

PCM-G Crew“Working with Tech Qualled is mutually beneficial for our organizations,” said Wayne Fullerton, Senior Vice President of Sales for PCM-G.  “We are honored and committed to help veterans transition back into the workforce. PCM-
G values the contributions our veterans have made, we realize that they bring a wealth of understanding about our customers’ mission, and we see them as future leaders within our business.”

Founder of Tech Qualled, Jim Sherriff, started the company in 2014 as a way to give veterans the skills they needed to assimilate back into the workforce in an industry that many didn’t have access to due to lack of training.

Tech Qualled is a free 10-week program for those interested in working in the Field Sales or Engineering management side of the IT industry.  Each track is specifically focused on teaching veterans concepts such as data center solutions, basic networking, and cloud computing, as well as hands-on training such as sales role-playing, running successful customer meetings and handling objections.

“Value-added technology solution providers like PCM-G bring together the largest tech companies in the industry,” said Justin Ossola, Tech Qualled Co-founder. “And in the case of PCM-G, aim to serve the Federal Government for which veterans are inherently well suited.”

Former Navy Lieutenant, Lauren Burnell, graduated from Tech Qualled’s first cohort with the opportunity to experience both the sales and engineering curriculums before finding a job as a pre-sales engineer with PCM-G.  “As veterans without prior sales or industry engineering experience, Tech Qualled provides one of the only ways to break into high tech sales,” said Burnell. “For engineering candidates like myself, you get a solid foundation of networking fundamentals, solutions, and industry trends to kick start your learning process. Not only did the program exceed my wildest expectations but it really solidified that pre-sales engineering and PCM-G is a perfect fit for me.”

According to Ossola, PCM-G is the number one employer recruiting candidates from the Tech Qualled program— helping to facilitate the transition for veterans into a challenging and lucrative career path.

For more information on Tech Qualled visit www.staging.techqualled.flywheelsites.com. To learn more about PCM-G IT Solutions and Services visit www.pcmg.com or call 800-625-5468.

The Reality of Tech Qualled’s Online Training

SERE 100. Yes, we have all suffered through this online training! Every time someone used to tell me I had to conduct online training, this is what came to mind. Let me just click through these slides for about 3 hours untilOnline Training this suffering ends! So after the great excitement, I felt about being accepted into the Tech Qualled program wore off, I contemplated the anguish that was sure to come from 7 weeks of online training. Also, I had no idea of what to make of the two-week sales “boot camp” that accompanies the Launchpad Academy. But, I was ready for a challenge, a change of pace and a surefire way to break into high tech sales so I kept an open mind.

I’ve never been happier to admit I was so very wrong! From the very first week of training, I immediately knew it was going to be different from any other online course I’d taken before. There are slides each week, yes, but that is the only similarity to any other online course. There are tons of small quizzes to reinforce learning and break up any hint of monotony. Throughout each week there are research projects, written assignments, and video submissions as well. It seems like a lot of work at first but it is actually incredibly interesting and rewarding. For the first time in a very long time, I truly enjoyed what I was learning and felt that it would really have an impact on my future.

 By far the most beneficial portion of the training, however, was the interaction. Every Monday afternoon heralded a new live forum with a wide range of guest speakers from various tech companies. This gave usOnline Training direct insight into the world of technology and sales that we could not have gotten elsewhere. Throughout the rest of the week, if I had any questions about the material, I could reach out to any of the founders of the program, day or night, and they would ensure I fully grasped the concept. By founders, I mean individuals such a Jim Sheriff, a former top Cisco executive, and his wife Karen Sheriff who also has many years of experience in high tech sales and teaching. Once the week was completed, we commented on our end of the week discussion board, which brought on some very interesting interaction between other members of the cohort who may or may not have been just as challenged as me by some of the topics.

 Last but not least is the Launchpad Academy Sales Boot Camp: an intense 10-day face-to-face training in Fort Worth, TX, that absolutely blew my mind! Since my college Spanish class, I’ve never been in an environment that was so carefully tailored to ensure maximum knowledge retention. We had new guest instructors every single day that ranged from Account Executives and CEO’s that taught us about the sales process and negotiations, to specialized trainers such as Denise Harrington that refined our public speaking skills. I was in awe at the care that was put into the training everyday, the quality of the material and presenters and caliber of individuals that surrounded me. Don’t worry – it wasn’t all work, no play! During the last 5 weeks of the program, we started interviewing with technology companies and many of our cohort members received offers during the sales boot camp. To celebrate our inevitable success and hard work we went out as a group most evenings and enjoyed the fine dining and activities of the Fort Worth area.

 Are you a highly successful transitioning veteran interested in a career in high tech sales? Still don’t really understand the difference between a switch and a router or a private cloud and a hybrid cloud? Do you want a challenging and rewarding career in the tech industry but can’t seem to get your foot in the door? You aren’t alone. The Launchpad Academy program is built specifically for veterans – and it didn’t cost me a dime. Check out Tech Qualled at www.qualed.com or reach out to me for more information.

Beyond the Call of Duty – Veteran Recruiting Firms

I read somewhere that if you apply for a job that you know you would be great at, you are not pushing yourself hard enough. Most, if not all, veterans have an intrinsic desire to drive themselves to their limit. Whether or not you went to a service academy, commissioned through an ROTC program or enlisted to serve your country, you have demonstrated that you can go above and beyond the call of duty. However, when we make the choice to leave the service, there are limited veteran recruiting options for potential career paths that will satisfy this internal desire to push boundaries.

Making the decision to leave the service is not an easy one, but once your mind is made up, you have to figure out what you want to do. Do you want to go to graduate school? Do you want to work with a recruiting firm and most likely become a project manager? Do you want to continue in the field in which you worked in the military? I thought about all of these options, spoke with recruiters for various programs, and was constantly reassured that as long as I was super flexible about location and willing to take a pay cut, that I would most certainly get a job. But is that what I really wanted? Wake up, go to work, pay bills, come home, wash, rinse, and repeat? No!

I wanted a high-powered career, where I was challenged every day. As a female Army officer, I spent a lot of time being the only female leader, the only female in a course and even the only woman in the room. But I, along with many of my female counterparts, enjoy challenging the status quo. So why not continue to do so? Despite the technology industry being a male-dominated space, women, especially Army-strong women, have proven time and again that they can excel in tech. Also more than anything, I wanted a true meritocracy. These two desires are what led me to pursue a career in high-tech sales.

While most veterans have the skills necessary to be successful in sales, we lack the technical knowledge to hold our own in the tech world. And until recently there was no way to directly bridge that gap. Thankfully, the founders of Tech Qualled reached out to me and shared their vision of training and placing veterans into rewarding careers in high tech. After my first phone call with co-founder Justin Ossola, I never looked back! I recently completed the Launchpad Academy, have had several rounds of interviews with amazing companies, and can’t wait to get started in my new career.

So if any of this resonates with you, I challenge you to not drop your rucksack just yet. There are still exciting challenges to take on and walls to tear down. For more information on the Tech Qualled program, visit www.staging.techqualled.flywheelsites.com. Are you ready to take the next step towards a rewarding career? Apply to the program here.

Executive Level Jobs for Naval Officers

When I began my transition out of the Marine Corps, everyone kept asking me “So what are you going to do?” And to be honest, I had no clue. I was looking for executive level jobs.

I was a Naval Academy graduate with six years of service in the Corps as a Public Affairs Officer. For those of you in the military, you understand that they typically give you a list of choices, but they ultimately decide what job you get. So when asked the question, “What are you going to do?” I didn’t have my list to refer to… and the endless possibilities were a little overwhelming.

Later I found out that not having an answer to that question right-off-the-bat was okay. It’s actually pretty common, and the fact that I was undecided actually worked out in my favor because I was more open-minded while researching opportunities. That’s where I came across a unique company called Tech Qualled that offered something significantly different than all of those “head hunter” agencies that were constantly filling my inbox.

Tech Qualled is a company whose mission is specifically oriented toward finding transitioning veterans and training them to be successful sales representatives, at the executive level, in the high-tech industry.

When I first began talking to the TQ team, I made it known that I had very limited experience in the technical realm. To my surprise, they were completely okay with that. Their focus is more on the other qualities that a former service member already embodies. Tech can be taught, they said, but integrity, leadership, discipline, drive and motivation are much more difficult to teach.

After a few discussions with the TQ team, I was interested, but not completely convinced it was for me. So I reached out to two good friends of mine that I trusted, and who had previously gone through the TQ training pipeline and had been placed with extremely credible high-tech companies. I was amazed at the response I received from them both. They had nothing but great things to say about the training and the overall experience. They said that the training they had received set them up for success in their current job and that they couldn’t be happier with where they are now.

After that I was sold. I joined the Tech Qualled program and went through a grueling eight-week online training program and a two-week in-person sales “boot camp.” It was challenging but incredibly rewarding.

One of the most beneficial aspects of the training was the comradery I built with the other members of my cohort. When we met in Dallas for the two-week sales boot camp, it was as if we had all been friends for years. We instantly bonded, partly because we were all transitioning veterans who came from similar backgrounds, but also because the people in each cohort were top performers from their respective branches of service. It felt like we were one cohesive unit, all working toward a similar goal. It was something that I didn’t expect once I got into the civilian world. Having a group of people, a unit, who I can call on at any time.

Tech Qualled has provided me with an amazing opportunity that, on my own, I never would have found. Having gone through the training pipeline, and having found a company that I’m extremely excited to work for, I can honestly say that I couldn’t be happier with the path that I’ve chosen. I encourage anyone who is undecided on where to go with your future to look into Tech Qualled. For more information, visit www.staging.techqualled.flywheelsites.com.

 

What is a Technology Sales Engineer?

 

Tech Qualled will be releasing several videos over the next few months in an attempt to educate transitioning veterans on the ins and outs of high tech. We encourage an open dialog to include insightful comments, professional advice for veterans and helpful tips regarding military transitions to the technology space.

If you are a veteran looking to land a lucrative high-tech sales role or are seeking a proven trajectory to high-tech leadership, contact our Recruiting Director, Meredith Davis, at meredith@staging.techqualled.flywheelsites.com.

Account Executive Track for Veterans

By Dan Zehr – American-Statesman Staff

If Michael Lynn didn’t fully understand the instability that military life can inflict on a soldier’s family, he got a better sense for it in 2012.

When Lynn, then a counterespionage case officer in the U.S. Air Force, stepped off a plane in Afghanistan that July, his father and brother were there to greet him. The following day, his wife arrived for her own deployment.

“All four of us were there while mom was back in Reston with the dogs,” Lynn said. “She’s a strong lady.”

Such is life in a family dedicated to the military and the foreign service. But when Lynn’s daughter was born in January 2014, he and his wife also knew they wanted a different life for her.

“My wife and I took a good hard look at where we came from and where we were going,” he said. “We didn’t want to have her face mom and dad deploying.”

So over the next year, they started planning for life after the military. On the advice of a mentor, they saved enough money to cover a six-month transition. And by the end of last year, while starting the official transition process, Lynn linked up with a recruiting firm that placed with veterans with private-sector companies.

He went through multiple rounds of interviews, but nothing quite fit. And then he heard from Justin Ossola.

Ossola worked for Tech Qualled, a firm launched by a retired Austin tech executive to train soldiers for advanced, high-tech sales jobs. The company had just joined the host of training and recruitment firms that try to help the tens of thousands of veterans who transition from military to civilian life each month.

Most training programs focus on enlisted soldiers. But Tech Qualled offered a different approach.

It recruits officers and college-educated enlisted soldiers who, after an intense 10-week training course, can slot comfortably into technically demanding sales roles at high-tech companies. And it supplements that curriculum with a full-service support program designed to help students navigate their transition into civilian life.

Because it was so new, Lynn was skeptical at first. But he had also started to feel increasingly anxious about his pending shift out of the Air Force, which he’d joined straight out of Boston University. The breadth of support won him over.

“We knew it was a gamble, especially since we were class No. 1,” he said. “But having met the Tech Qualled team and seen the dedication and commitment they were bringing to the table, I knew even If I had to give it another few weeks they were going to see it through and put me in front of a company that wanted me on their team.”

All 11 members of the first class have landed jobs. Lynn and his family moved to Austin, where he works as an enterprise account executive with Blackberry.

‘Working for a purpose’

Jim Sherriff has no military experience, but he knows how fraught the soldier-to-civilian crossover can be. His two nephews struggled when they cycled out of the military. One eventually made it through; the other took his own life.

“My brother dealt with his grief by starting a foundation that helped veterans who were struggling with their transitions,” Sherriff said. “It had really good intentions, but it was not a scalable model.”

Having wrapped up a 35-year career in executive and sales leadership roles with Hewlett-Packard and Cisco, Sherriff dedicated himself to developing a self-sustaining organization that could help veterans make that transition.

He and his wife, Karen, developed Tech Qualled. (The name is a play off the military jargon for “qualified.”) They initially saw it as a nonprofit training program, but they made two critical changes while participating in Harvard University’s Advanced Leadership Initiative — a program for people ” transitioning from working for a living to working for a purpose,” Sheriff said.

First, they decided to launch as a for-profit company, so they could attract more funding and talent. Then they brought on Ossola and Nick Breedlove, two veterans who were working toward master’s degrees and brought extensive military experience.

And then the Sherriffs took it a step further, designing a corporate and capital structure that, over time, will shift majority ownership of the company to the veterans who work there.

Do something different

Today, Tech Qualled offers an account executive track, which readies students for external sales roles, and an engineering management track, which trains veterans for technical roles associated that support sales teams.

It’s free for the veterans who participate, Sherriff said, with revenue coming from placement fees paid by companies.

For employers like Wayne Fullerton, senior vice president for sales at PCM-G, which sells technology to the armed forces and other public-sector customers, the combination of military experience and private sector skills makes the investment well worth it.

“I think it gives me an unfair advantage over my competitors who aren’t hiring the veterans who know the mission,” Fullerton said. “I’m hiring guys who did it.”

Fullerton said he appreciated the altruistic side of hiring veterans, but he’s run the numbers and seen a financial return on the placement fees he pays Tech Qualled to hire its graduates. He hired three from the first cohort and is already talking to some of the program’s 15 current students.

But that’s not always an easy blend to create.

“The perception is that veterans are too hierarchical and structured,” Sherriff said. “They need to be able to deal with more ambiguity and flexibility, especially in a sales role.”

Tech Qualled bakes that into the program. For example, it leaves instructions in its online exercises vague or open to interpretation, pushing veterans used to the military’s structure to think more creatively. They even bring a Dallas improv comedy troupe in as an icebreaker for boot camp.

The training and support aren’t cheap — currently costing Tech Qualled in excess of $10,000 to put a student through the program, Sheriff said. But he said he expects those costs to drop as the program adds more capacity and they put processes in place to support students without the heavy oversight needed in the startup phase.

For now, Sherriff said he is more concerned about getting transitioning soldiers into the Tech Qualled program. So he, Ossola and the rest of the team are busy reaching out to soldiers like Michelle Kimbrough, one of the program’s current students.

A graduate of West Point, Kimbrough hopes to find a job near Fort Bragg, where her husband is stationed as a newly minted Green Beret. It can be harder to find jobs in specific locations, and as of last week she was preparing for some second-round interviews.

After seven years in the military, she said, the transition was going well, even though she hadn’t followed the same path her West Point classmates took. Many had gone on to graduate school. Most of the rest linked up with recruiting and job-placement agencies.

“And then there’s the rest of us,” she said, “who kind of want to do something different.”

Link to original article: http://atxne.ws/28FiAAT